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McDonald’s gained the Grand Prix, the evening’s maximum campaign award, for its “Phase into McDonald’s” method, which tapped supporter-pushed vogue to co-produce a new attire brand name with Gen Z-favored shoe brand name copyright.
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Circumstance Analyze: The achievements of McDonald's Kid's Day campaign in China can be attributed to the strength of super supporters, a highly effective collaboration with Mr Doodle, as well as the creation of the limited-edition solution that managed to pique collective interest.
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